Dear Fellow Business Owner,
I know you are already investing in growing your business, whether through advertising or going to industry conferences and trade shows. But I wonder if these are getting you any new business?
If you just thought “Not as much as I’d like …” or “I’m not even sure …”, it’s okay. You are not alone.
If you are like most of the business owners I work with, you spent good money to get you more new leads, more new customers, and ultimately more profit.
But somewhere along the line that didn’t quite happen, and now…
Your Marketing Has Become An Annoying Cost That Kind-of Sort-of Works, Or Worse, Is Leaking Money!
Instead of bringing in new clients and putting cash in your back pocket like it should, it sits there while taking your hard-earned money from you!
Now, month after month, you are paying for ads, or to send your employees to trade shows, or other advertising that does NOTHING to get you new business.
Instead of spending your time serving your clients, you are overwhelmed in a maze of SEO, AdWords, Industry Trade Shows, Yelp and other things you don’t care about.
As a fellow business owner once told me after going through one SEO company after another that promised him ‘impressions’ and ‘rankings’ without understanding his business, “I just don’t get all this online marketing stuff …”.
The 3 Critical Problems With “Traditional” Marketing That Are Costing You Clients and Money
Problem #1: Your online presence is like a “brochure”, not a “Site That Sells”.
Your marketing probably looks great. But is it more of a brochure that just gives people information, or does it grab people’s attention and push them to take action?
Like any great salesman, your marketing isn’t there to just ‘look pretty’, it’s there to sell.
Problem #2: You don’t capture attention right away
Think of when you read the newspaper. When you pick it up, your eyes scan around, look at the headlines, and only when something catches your attention do you read further.
It’s the same online. When someone looks you up, from your ad or through Google, you literally have 2-3 seconds to capture their attention or they’ll go to one of your competitors.
By focusing on three key strategies:
- Talking about customer benefits instead of features
- Using headlines that instantly grab attention
- Having customer testimonials from people who have bought from you
You can make sure that visitors read every single word you write and buy from you. If you’re not doing any of those three, it’s a massive missed opportunity.
Problem #3: You don’t capture visitor information
People find you through different sources — your ad, referrals, Google and word of mouth. The first thing they do is look you up online. Of these, there’s a small minority that are ready to buy right away.
But a much larger majority are still interested … but not ready to call right away. In fact, here’s what the research shows:
Buyers - Ready to Buy Right Now
Window Shoppers - Will Never Buy From You
Researchers - Will Buy Sometime In the Future (from you ... or your competitors)
If you don’t have a system to capture the attention of the 37% who will buy sometime in the future, you’ve lost them forever.
People are willing to give you their contact information in exchange for valuable information. You probably already have that information.
And once you have their contact information, you can market to them over time and it doesn’t cost any extra. Over time, they get educated by you and when they are ready to buy, they will buy from you because they trust you.
Spending more money on ads, conferences, or other forms of marketing without fixing these problems is useless … you may as well be throwing money in the bin.
Unlike Other Consultants, We Focus on Revenue, not Rankings.
In 30 minutes, we’ll show you how to grow your business, get more clients & turn your marketing into a revenue generating machine.
I can ask you a few key questions, examine your current marketing, and provide a very revealing analysis of how you can very quickly improve your response rate from your current advertising.
For example, I’ll show you…
- The single most important element (almost nobody uses) of a money-making online presence.
- How to get the contact information of nearly everyone that finds their way to your online presence — then market your products and services to them for free!
- The amazing 3-letter word that makes your customers want to read every word you write. (Then buy everything you offer them).
- The hidden secret that helped the Wright Brothers become the first to unlock human flight over a 100 years ago, and how it will help you supercharge your marketing!
- And much, much more!
These strategies are based on in-depth research in marketing, psychology and usability, and proven to work. How would you feel if you could turn your marketing into a client and revenue generating machine that works while you sleep?
Don’t Just Take it From Us, Here’s What Our Clients Are Saying
“Sachit helped me develop TrueMind.com and turn it into a full-fledged course. He worked across different areas — whether it was writing engaging copy or technically implementing the site — and got things done. His efforts helped me increase revenue and more importantly, create an entirely new model to develop products and engage with my audience at Mixergy. He gets results, if you have a chance to work with him I’d seriously recommend him.”Andrew Warner
Here Are 3 Ways You Can Work With Us
60 minute deep dive into your business and your goals. We’ll go over your current marketing and show you exactly how the 3 critical problems are costing you clients and money. Once we complete the call, we’ll create a custom 5 page strategy document specifically designed for you that includes a summary of our call, specific strategies to grow your business and a plan for moving forward.
Sites That Sell (Coming Soon)
Our 30 day course on how you can take charge of your marketing and create a site that sells.
Do you know that changing just a few words around in your marketing can have a tremendous impact on your business? We’ll pick your most important marketing materials, and I’ll give you specific text options (headlines, benefit statements, call to actions, etc.) you can use and test right away!
Are you ready to open the floodgates to 24×7 sales?
Use the form below to schedule a 30 minute Strategy Session. Due to personal time constraints and the level of personal attention required, we only onboard 1-2 new clients every month.